Michigan Association of School Administrators

Your Success. Our Passion.

MASA Communications

eLeader Editions

MASA on Facebook

Ten Tips for Dealing with the Media 21.39 KB
ACT to SAT Communication Center.pdf84.26 KB
Michigan Timeline on Assessment.pdf256 KB

The MASA communications department is committed to facilitating knowledge-sharing publications and building innovative collaboration and networking tools. 

Timely Resources

ACT to SAT in 2016

MDE press release

Michigan timeline for assessment decisions

Talking points shared by Ottawa and Allegan counties

SAT redesign information 

NEW SAT-ACT side-by-side comparison (by MASSP)

Frequently Asked Questions (Governor’s Office)

The SAT Transition…An FAQ (MASSP)

In the News:

“Michigan to dump ACT for SAT as high school requirement”
Detroit Free Press
“ACT vs SAT: Breaking it down”
Detroit Free Press
“What Michigan’s switch to the SAT means for high school students,”
by Patrick O’Connor, Bridge Magazine
"Switch from ACT to SAT 'monumental,' but Michigan State official expects little impact on college admissions"
by Kyle Feldsher, MLive

School Funding in 2014

Online Learning: Section 21f

Common Core

Connecticut shooting--helping schools and families cope

AYP-Focus School Communications Guide

Recurring Publications

The following is a comprehensive list of publications available from MASA:

MASA Leader
The Association re-launched the Leader newsletter as a full color magazine in Fall 2010, on a tri-annual publication schedule. [Read More]

MASA e-Leader
A bi-weekly email newsletter is sent to all members. Articles include original content, articles submitted by other associations, vendors, and news stories from across the state. [Read More]

Daily News Briefs
MASA sends out two daily e-mail messages to our members. The "MASA Morning News" contains headlines and articles from around the state related to superintendents and educations. The second e-mail, "Michigan Political Pulse," gathers links to the day's government related news stories. 

Online Media Library

Beginning in 2011-12, members will have access to high-quality, leadership development media on a members-only section of the website. The new Online Media Library is still under development but will include: Webinars; Hot Topic Podcasts; MASA EDtalks; Leading Change features; and Emerging Leaders podcasts. Do you have a topic you would like to present or see covered? Submit a Media Library proposal.

Press Resources

Members of the media seeking comment or our recent press releases should visit our Press Page. Resources are available for convenient download.

Special Publications

90-Days to Success Toolkit A collection of resources for new superintendents. The toolkit includes audio tracks from experienced education leaders, plus 90 quick tips - one for each of your first 90 days on the job. [

School Leadership Briefings (Formerly Audio Journal) MASA has partnered with School Leadership Briefings to make available monthly audio interviews with some the nation's leading experts on education, administration and leadership. Members with full-access subscriptions can receive SB-CEUs at an affordable rate. [Read More]

Supplementary reports E-mailed when late information on current issues would be valuable to our members.

Brochures, pamphlets and position papers Covering subjects of special interest are occasionally prepared and distributed to members.

Director e-mails Sent out to members once or twice a month providing encouraging words and updates on current issues of interest to school leaders.

Communications/Bargaining Toolkit  Produced in collaboration with Michigan Association of School Boards, this guide will walk you through some of the most difficult challenges you may face during the bargaining process [Read More]

The Value of Administrators Explains the role and responsibilities of superintendents, central office administrators, and principals, and the importance of these positions to effective school district functions. [Read More]

Article Submissions

Do you have news or information to share with members that’s interesting, impressive, or just plain fun? The staff of the MASA Leader invites you to contribute in several ways. If you have something you would like to share, send it through our submission form.

Members in the News 
Send news clippings that mention you or other members. This could include news about awards, new programs or staff/student accomplishments.

Feature articles
Write a feature article from 300-1000 words describing research, best practices, or even opinion about hot topics MASA members care about: management; instructional or organizational leadership; staff, parent, board or community relationships; grassroots or legislative activity; communication; using data to make decisions; or more.

On the Job
Share a tidbit about life as a leader: a quick tip, a humorous incident, or a child saying “the darndest thing.”

Kid photos
Send photos of you, your staff, or students in action. (Just be sure all student photos are released for publication.)

Advertising Opportunities

Leader Magazine
Advertising opportunities in the Leader are handled by the publisher, Apogee Publications. MASA sponsors and business affiliates are eligible for discounted rates. For details, contact Kathleen Pishotta, Apogee Sales Manager, at (888) 371-4933.

2014 MASA Leader Magazine Advertising Information Kit (pdf) 


Communications Staff

Linda WacykLinda WacykLinda Wacyk

Director of Communications

(517) 327-9268

As Communications Manager, Linda provides leadership for MASA in developing and implementing communication and media systems to support MASA members. She serves as editor of the Leader and other communications. Linda assists with speaking events and coordinates media relations. She also serves as liaison to the Michigan School Public Relations Association (MSPRA).

Phil Marrah

Technology and Design Coordinator

(517) 327-9259

Phil is responsible for managing the technology initiatives, including web sites, for MASA, MAISA, Michigan ASCD, SAPAC, MSPRA, and the School Purchasing Pages. He handles the layout and production of the MASA Leader and eLeader newsletters as well as the design for other printed and digital material. He is the technical administrator for digital communications, including all listservs and social networking tools.

Sue WhiteSue WhiteSusan White

Administrative Secretary

(517) 327-9266

Sue is responsible for billing and invoicing for MASA, MAISA, and MSPRA memberships. She is integral in maintaining current member data in our system and can be contacted regarding updates to contact, billing, or other information. Sue handles the conference registrations for MASA and MSPRA. She also processes all incoming checks for MASA and MSPRA.