Michigan Association of School Administrators

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MASA Communications

Ten Tips for Dealing with the Media 21.39 KB

The MASA communications department is committed to facilitating knowledge-sharing publications and building innovative collaboration and networking tools. 

Timely Resources


M-step results

Michigan a Top Ten State by 2025

ACT to SAT in 2016

Slide Share series (by MASA & MASSP):

SAT Transition: Do Now, Do Later

SAT redesign information 

NEW SAT-ACT side-by-side comparison (by MASSP) 

The SAT Transition…An FAQ (MASSP)

Talking points shared by Ottawa and Allegan counties

Frequently Asked Questions (Governor’s Office)

MDE press release

Michigan timeline for assessment decisions

In the News:

“Michigan to dump ACT for SAT as high school requirement”
Detroit Free Press
“ACT vs SAT: Breaking it down”
Detroit Free Press
“What Michigan’s switch to the SAT means for high school students,”
by Patrick O’Connor, Bridge Magazine
"Switch from ACT to SAT 'monumental,' but Michigan State official expects little impact on college admissions"
by Kyle Feldsher, MLive

Online Learning: Section 21f

Recurring Publications

The following is a comprehensive list of publications available from MASA:

MASA Leader
The Association re-launched the Leader newsletter as a full color magazine in Fall 2010, on a tri-annual publication schedule. [Read More]

MASA e-Leader
A bi-weekly email newsletter is sent to all members. Articles include original content, articles submitted by other associations, vendors, and news stories from across the state. [Read More]

Daily News Briefs
MASA sends out two daily e-mail messages to our members. The "MASA Morning News" contains headlines and articles from around the state related to superintendents and educations. The second e-mail, "Michigan Political Pulse," gathers links to the day's government related news stories. 

Online Media Library

Beginning in 2011-12, members will have access to high-quality, leadership development media on a members-only section of the website. The new Online Media Library is still under development but will include: Webinars; Hot Topic Podcasts; MASA EDtalks; Leading Change features; and Emerging Leaders podcasts. Do you have a topic you would like to present or see covered? Submit a Media Library proposal.

Press Resources

Members of the media seeking comment or our recent press releases should visit our Press Page. Resources are available for convenient download.

Special Publications

90-Days to Success Toolkit A collection of resources for new superintendents. The toolkit includes audio tracks from experienced education leaders, plus 90 quick tips - one for each of your first 90 days on the job. [

Supplementary reports E-mailed when late information on current issues would be valuable to our members.

Brochures, pamphlets and position papers Covering subjects of special interest are occasionally prepared and distributed to members.

Director e-mails Sent out to members once or twice a month providing encouraging words and updates on current issues of interest to school leaders.

Communications/Bargaining Toolkit  Produced in collaboration with Michigan Association of School Boards, this guide will walk you through some of the most difficult challenges you may face during the bargaining process [Read More]

The Value of Administrators Explains the role and responsibilities of superintendents, central office administrators, and principals, and the importance of these positions to effective school district functions. [Read More]

Article Submissions

Do you have news or information to share with members that’s interesting, impressive, or just plain fun? The staff of the MASA Leader invites you to contribute in several ways. If you have something you would like to share, send it through our submission form.

Members in the News 
Send news clippings that mention you or other members. This could include news about awards, new programs or staff/student accomplishments.

Feature articles
Write a feature article from 300-1000 words describing research, best practices, or even opinion about hot topics MASA members care about: management; instructional or organizational leadership; staff, parent, board or community relationships; grassroots or legislative activity; communication; using data to make decisions; or more.

On the Job
Share a tidbit about life as a leader: a quick tip, a humorous incident, or a child saying “the darndest thing.”

Kid photos
Send photos of you, your staff, or students in action. (Just be sure all student photos are released for publication.)

Advertising Opportunities

Leader Magazine
Advertising opportunities in the Leader are handled by the publisher, Apogee Publications. MASA sponsors and business affiliates are eligible for discounted rates. For details, contact Kathleen Pishotta, Apogee Sales Manager, at (888) 371-4933.

2014 MASA Leader Magazine Advertising Information Kit (pdf)